The Market Case for Cold Pressed Orange Juice
In the rapidly evolving health and wellness beverage sector, few products have captured both retailer attention and consumer loyalty as efficiently as Simple Truth® 100% Cold Pressed Orange Juice. Born from the trusted Simple Truth™ brand — a private-label powerhouse under The Kroger Co. — this cold pressed orange juice represents one of the most compelling wholesale opportunities available in the refrigerated juice category today.
As health-conscious consumers continue to prioritize clean-label, minimally processed beverages, cold pressed juice has transitioned from a niche product into a mainstream retail staple. Simple Truth Cold Pressed Orange Juice sits at the intersection of premium quality and accessible price points, making it an ideal product for wholesalers, distributors, and retail buyers looking to satisfy the growing demand for functional, nutrient-dense drinks.
This guide is designed for trade professionals, wholesale buyers, and procurement teams seeking an in-depth understanding of Simple Truth Cold Pressed Orange Juice — its product range, nutritional superiority, certification profile, and retail performance. Whether you are expanding your beverage category, curating a health-focused product lineup, or sourcing for a multi-banner retail chain, this overview will provide everything your team needs to make an informed, profitable stocking decision.
Top 5 Simple Truth Cold Pressed Orange Juice Products
The Simple Truth™ brand offers cold pressed orange juice across multiple retail formats and store banners within the Kroger family of companies. Below are the five most prominently featured SKUs available for retail distribution, each delivering consistent nutritional value, clean ingredients, and strong consumer appeal.
1. Simple Truth® 100% Cold Pressed Orange Juice, 59 fl oz — Kroger
This 59 fl oz family-size cold pressed orange juice is listed on the primary Kroger platform and serves as the benchmark product in the Simple Truth cold pressed line. Cold pressed to preserve 100% of the vitamins, nutrients, and minerals naturally present in fresh oranges, this product is formulated for the household consumer who values daily nutrition. It earns an impressive FoodHealth Score of 82 out of 100, reflecting its high ingredient quality and nutrient density. Located in the produce section, its placement reinforces a fresh, minimally processed brand identity that resonates with today’s most discerning shoppers. This SKU is also SNAP EBT eligible, expanding its demographic reach considerably.
- Rating: ⭐⭐⭐⭐⭐ 5/5 (2 verified reviews)
- Price Range: Retail prices may vary by location; contact your Kroger wholesale representative for current trade pricing.
- UPC: 0001111091676
2. Simple Truth® 100% Cold Pressed Orange Juice, 59 fl oz — Baker’s
Available through Baker’s, a Kroger-operated grocery banner serving the Midwest market, this 59 fl oz cold pressed OJ carries the same premium formulation as the flagship Kroger SKU. Its SNAP EBT eligibility broadens consumer accessibility, making it a strong performer across diverse demographic segments. Retailers in the Midwest will find this product well-suited to health-focused store sections and produce-adjacent juice displays. With a perfect five-star rating and the same FoodHealth Score of 82, this SKU delivers identical nutritional credentials and brand authority to the primary Kroger listing, ensuring seamless cross-banner consistency for regional wholesale buyers.
- Rating: ⭐⭐⭐⭐⭐ 5/5 (2 verified reviews)
- Price Range: Prices may vary; wholesale pricing available through Baker’s/Kroger trade channels.
- UPC: 0001111091676
3. Simple Truth® 100% Cold Pressed Orange Juice, 59 fl oz — Pick ‘n Save
Pick ‘n Save, a Kroger-family banner operating primarily in Wisconsin, stocks this 59 fl oz Simple Truth Cold Pressed OJ as part of its premium beverage category. Consistent with the broader product family, this SKU is vegan, Non-GMO, and free from artificial additives, appealing to the increasingly health-literate consumer base in Midwest grocery markets. The product is located in the produce section, further reinforcing its fresh, natural positioning. For wholesale buyers serving Wisconsin-based retail accounts, this SKU represents a proven performer with established consumer recognition and a consistent five-star rating across verified purchaser reviews.
- Rating: ⭐⭐⭐⭐⭐ 5/5 (2 verified reviews)
- Price Range: Retail prices vary; trade pricing available through Pick ‘n Save/Kroger procurement channels.
- UPC: 0001111091676
4. Simple Truth™ 100% Orange Juice Cold Pressed, 12 fl oz — King Soopers
This 12 fl oz single-serve bottle is positioned as a convenient, grab-and-go option for health-conscious shoppers at King Soopers, a Kroger banner with a strong presence in Colorado and Wyoming. The serving size is one full bottle (354 ml), delivering 170 calories, 160mg of Vitamin C (180% of the Daily Value), and 700mg of Potassium (15% DV) — making it one of the most nutrient-dense single-serve juice offerings in the refrigerated category. This SKU carries a comprehensive dietary certification profile including Kosher, Low Sodium, No Added Sugar, and No Artificial Ingredients, dramatically widening its commercial applicability across specialty and lifestyle-focused retail accounts.
- Rating: Awaiting verified consumer reviews — new to platform
- Price Range: Single-serve retail pricing varies; wholesale pricing available through King Soopers/Kroger trade channels.
- UPC: 0001111018200
5. Simple Truth™ 100% Orange Juice Cold Pressed, 12 fl oz — Mariano’s
Mariano’s, a Kroger-owned premium grocer operating in the Chicago metropolitan area, carries this 12 fl oz cold pressed orange juice as part of its curated health and wellness beverage section. The product targets the premium urban shopper who values clean ingredients, functional nutrition, and certified dietary compliance. With no artificial ingredients, no added sugars, and a profile free from cholesterol and trans fats, this single-serve product caters precisely to the demand signals driving Chicago-area premium grocery sales. Its Kosher certification, Vegan status, and Vegetarian compliance further position it as a multi-community product in one of America’s most diverse urban markets.
- Rating: Awaiting verified consumer reviews — new to platform
- Price Range: Single-serve retail pricing varies; contact Mariano’s/Kroger wholesale team for trade pricing.
- UPC: 0001111018200
Why Cold Pressing Is the Gold Standard for Juice Production
For wholesale buyers and procurement managers evaluating the broader juice category, understanding what makes cold pressing superior is essential for communicating product value down the supply chain and training retail staff effectively.
Cold pressed juice is produced through a process known as High Pressure Processing (HPP), in which fresh fruits are hydraulically pressed at extremely high pressure — without the application of heat. This stands in direct contrast to traditional pasteurized juice production, where heat is used to extend shelf life but simultaneously degrades heat-sensitive vitamins, enzymes, and phytonutrients that consumers are actively seeking.
The result of cold pressing is a juice that retains its full nutritional integrity from fruit to bottle. As Simple Truth’s product description explicitly states: “This 100% orange juice is cold pressed so you get 100% of the vitamins, nutrients, and minerals.” For trade buyers, this is a powerful on-shelf differentiation point that commands consumer trust and justifies premium shelf placement alongside conventional pasteurized alternatives.
In a market where consumers are actively reading labels and researching processing methods before making purchase decisions, the cold pressed designation is no longer a luxury add-on — it is a primary purchase driver. Retailers who stock cold pressed juice consistently report higher basket attachment rates in adjacent produce and health food categories, making Simple Truth Cold Pressed OJ a strategic SKU for increasing overall category revenue rather than simply adding another juice option to an existing set.
Nutritional Profile: A Wholesale Buyer’s Deep Dive
When sourcing a juice product for broad retail distribution, nutritional performance is one of the most critical evaluation criteria. Simple Truth Cold Pressed Orange Juice delivers a compelling and verifiable nutritional profile across both available SKUs.
The 59 fl oz format, with a standard 8 fl oz (240 ml) serving size, provides 100 calories per serving, zero grams of total fat, saturated fat, or trans fat, just 5mg of sodium (representing only 0.22% of the Daily Value), 23g of total carbohydrates (8.36% DV), 17g of natural sugar with zero grams of added sugar, 1g of protein, 400mg of potassium (8% DV), and a remarkable 93mg of Vitamin C — delivering 100% of the Daily Value in a single serving. Additional micronutrients include 22mg of calcium (2% DV) and 0.5mg of iron (2% DV).
The 12 fl oz single-serve format delivers even more concentrated nutrition per container, with the entire bottle constituting one serving at 354 ml. Each bottle provides 170 calories, 1g of total fat, 5mg of sodium, 38g of total carbohydrates (13.82% DV), 31g of natural sugar with zero added sugars, 2g of protein, a substantial 700mg of potassium (15% DV), 40mg of calcium (4% DV), 0.7mg of iron (4% DV), and an extraordinary 160mg of Vitamin C — representing 180% of the Daily Value in a single convenient bottle.
The sole ingredient across both SKUs is orange juice — no concentrates, no artificial flavors, no preservatives, no fillers. This single-ingredient formulation is a critical selling point in an era when consumers are scrutinizing ingredient lists more carefully than ever before and immediately distrusting products with complex additive profiles.
For wholesale buyers, the nutritional density of these products — particularly the exceptional Vitamin C content — positions them powerfully within health food, wellness, and immunity-focused retail environments. The FoodHealth Score of 82 out of 100 (as listed on the 59 fl oz SKU) further validates this nutritional quality through a transparent third-party scoring framework, adding an additional layer of consumer-facing credibility that reduces in-store education requirements.
Certifications and Dietary Compliance: Serving Every Market Segment
One of the most powerful commercial attributes of Simple Truth Cold Pressed Orange Juice is its extensive certification and dietary compliance profile. In today’s fragmented consumer market, the ability of a single product to satisfy multiple dietary communities simultaneously is a rare and commercially valuable trait that wholesale buyers should prioritize when building out their beverage assortments.
The Vegan certification applies to both the 59 fl oz and 12 fl oz SKUs, positioning the product favorably with the rapidly growing plant-based consumer segment that now extends well beyond traditional vegan communities into mainstream health-oriented shopping behavior.
The Non-GMO designation on the 59 fl oz format adds meaningful differentiation, as consumer awareness of genetically modified organisms continues to grow and Non-GMO verification has become a reliable premium signal in the juice aisle.
The Kosher certification on the 12 fl oz single-serve SKU opens additional distribution channels to Kosher grocery networks, specialty food retailers, and food service accounts with Kosher requirements — a meaningful commercial expansion of the product’s addressable market.
No Added Sugar compliance across both formats aligns perfectly with the clean eating movement and reflects growing clinical recommendations to reduce added sugar consumption. This attribute is increasingly mandatory rather than optional for products targeting health-focused retail placements.
The No Artificial Ingredients designation is a cornerstone of the Simple Truth brand philosophy and a non-negotiable expectation among premium juice consumers who have made the conscious decision to pay more for a cleaner product.
With only 5mg of sodium per serving, both formats qualify as very low sodium products — an attribute that resonates strongly with health-conscious shoppers and those managing cardiovascular health under medical guidance. Additionally, both SKUs are SNAP EBT eligible, significantly expanding their potential consumer base and making them viable products for value-focused retail environments alongside premium store placements.
This breadth of certification is a wholesale multiplier: a single SKU that satisfies vegan, Kosher, Non-GMO, low-sodium, and no-added-sugar requirements can be placed across a far wider array of retail accounts than a product with a narrower compliance profile, delivering superior return on procurement investment.
Brand Authority: The Simple Truth™ Wholesale Advantage
In the private-label beverage space, brand credibility is the foundation of commercial performance. Simple Truth™ is one of the most recognized and trusted store-brand labels in American grocery retail, operated under The Kroger Co. — the nation’s largest supermarket chain by annual revenue.
The Simple Truth brand was purpose-built to address consumer demand for clean, natural, and organic products at accessible price points. Since its launch, it has grown into a multi-billion dollar brand portfolio spanning produce, dairy, snacks, beverages, and more. For wholesale buyers and retail buyers alike, stocking Simple Truth products means leveraging the equity of an established, nationally recognized brand without the marketing overhead or minimum order complexity of a national CPG manufacturer.
Simple Truth Cold Pressed Orange Juice benefits directly from this brand infrastructure. Consumers already loyal to the Simple Truth line will naturally extend trust to its cold pressed juice offering, reducing the need for extensive in-store education or incremental promotional spend. For new-to-brand consumers, the clean, minimal label and precise product description — “100% orange juice, cold pressed, vegan, Non-GMO” — communicate full value in under five words, a rare achievement in modern CPG marketing.
Furthermore, The Kroger Co.’s distribution network represents one of the most sophisticated grocery logistics systems in North America, ensuring consistent product availability, cold chain integrity, and efficient replenishment cycles across all retail banners. For wholesale buyers sourcing this product for redistribution, this infrastructure translates directly into supply chain reliability and reduced out-of-stock risk.
Retail Availability and Distribution Strategy
Simple Truth Cold Pressed Orange Juice is currently distributed through the Kroger family of grocery banners, which includes some of the most geographically diverse retail chains in the United States. This multi-banner distribution approach demonstrates the product’s proven commercial scalability across diverse market conditions.
Kroger’s flagship national banner stocks the 59 fl oz format prominently within the juice category, located in the produce section — a strategic placement that reinforces its fresh, cold pressed positioning and benefits from high-traffic foot patterns that outperform almost every other zone in the store. Baker’s extends this distribution into the Midwest with identical product specifications, while Pick ‘n Save brings the same SKU to Wisconsin’s urban and suburban grocery markets. King Soopers deploys the 12 fl oz single-serve format across Colorado and Wyoming, capitalizing on the strong health and outdoor lifestyle culture of the Rocky Mountain region. Mariano’s rounds out the distribution footprint with the single-serve format in Chicago, targeting premium urban shoppers in one of America’s largest and most economically productive metropolitan markets.
This deliberate dual-format, multi-banner strategy is a model worth studying for wholesale buyers building their own distribution plans. The 59 fl oz family size drives volume and household penetration while maximizing value perception, while the 12 fl oz single-serve format captures impulse purchases, on-the-go consumption occasions, and premium beverage end-cap placements near checkout. Together, they allow a single brand to compete across multiple consumer use cases without diluting its identity.
Market Trends Supporting Long-Term Demand
Wholesale buyers planning inventory strategy for the near and medium term will find strong market tailwinds supporting continued growth in the cold pressed juice segment. Several key consumer and industry trends directly favor Simple Truth Cold Pressed Orange Juice as a durable procurement priority.
The clean label movement continues to accelerate, with consumers increasingly rejecting products containing artificial additives, preservatives, and processed ingredients. Simple Truth’s single-ingredient formulation is a direct market response to this macro trend and will continue to resonate with label-conscious shoppers for years to come.
Vitamin C and immune health awareness has remained structurally elevated, with consumers placing sustained importance on immune-supportive nutrients in their daily diet. At 100% Daily Value of Vitamin C per serving in the 59 fl oz format and 180% Daily Value per single-serve bottle, Simple Truth Cold Pressed OJ is exceptionally well-positioned to capture immune-health-motivated purchases at scale.
The vegan and plant-based market continues to expand at compound annual growth rates that consistently outpace the broader food and beverage category, while Non-GMO purchasing behavior has crossed from specialty into mainstream grocery. A fully vegan, Non-GMO certified cold pressed juice with a clean single-ingredient deck occupies an increasingly premium position in consumer preference hierarchies.
The mainstreaming of premium juice within conventional grocery retail — as consumers who once purchased cold pressed juice exclusively from specialty juice bars now expect to find it on standard grocery shelves — represents perhaps the single largest volume opportunity in the category. Simple Truth is exceptionally well-positioned to capture this transition, combining the quality signals of a premium product with the distribution muscle of the nation’s largest grocer.
Conclusion: A Premium Product Built for Wholesale Success
Simple Truth® 100% Cold Pressed Orange Juice is not simply another SKU in the refrigerated juice aisle. It is a strategically formulated, certifiably clean, nutritionally superior product that has been engineered to perform across the full spectrum of modern grocery retail — from value-oriented regional Midwest banners to premium urban specialty grocers in America’s most competitive markets.
For wholesale buyers, the commercial case is unambiguous: a trusted and nationally recognized brand name, a single-ingredient clean formulation, a comprehensive certification profile spanning vegan, Non-GMO, Kosher, low-sodium, and no-added-sugar requirements, a validated FoodHealth Score of 82 out of 100, and a distribution infrastructure backed by one of the world’s largest and most operationally sophisticated grocery operators. This product satisfies consumer demand at every level — nutritional, ethical, dietary, and experiential.
As the refrigerated juice category continues to premiumize and the cold pressed segment captures an ever-larger share of consumer spend and retail shelf space, Simple Truth Cold Pressed Orange Juice stands out as a must-stock product for any serious wholesale buyer operating in the health and wellness beverage space. It delivers category elevation, brand halo, and margin opportunity in a single, clean, cold pressed bottle.
Procurement teams ready to capitalize on the growing consumer appetite for clean, cold pressed, and nutrient-dense juice will find Simple Truth to be one of the most commercially compelling and operationally reliable private-label solutions available in the category today — a product whose time in the market is only just beginning.
