Scope and Who the Policy Applies To
This privacy policy explains how Simple Truth, the private-label brand owned by Kroger, handles personal information when you visit our website. It applies to all visitors browsing our site to learn about our range of natural and organic products, from beverages and pantry essentials to household items and personal care. Simple Truth is committed to being straightforward about data practices, just as we are about the ingredients in our products. We believe transparency builds trust, and this policy is designed to give you clear, honest information.
Our policy covers information collected through our official website, simpletruthorganic.com. It does not govern the privacy practices of other websites, even if they are linked from our pages. When you shop for Simple Truth products in a Kroger family store, the store’s own privacy policy applies to that transaction. This document focuses solely on your interactions with our brand’s online presence.
We encourage you to read this policy to understand the limited ways we collect and use data. Our goal is to provide a helpful, reassuring experience while protecting your privacy. If you have questions about any part of this policy, our contact details are provided at the end. We value your trust and are here to help.
Information Visitors Provide Directly
We only collect personal information that you choose to share with us. This typically happens when you interact with specific features on our site. For example, if you sign up for our newsletter to receive updates on new products, recipes, or promotions, we will ask for your email address. This information is used solely to send you the communications you requested.
If you use a “Contact Us” form to send us a question, comment, or feedback, we will collect the information you provide in your message. This may include your name and email address so we can respond to you directly. We do not use this information for any other purpose without your permission.
Occasionally, we may ask you to participate in a survey or promotion. If you choose to take part, we might collect additional details like your preferences or opinions. This helps us understand our audience better and improve the products and information we offer. All participation is voluntary, and you can choose not to provide any information.
We do not require you to create an account to browse our website or learn about our simple, organic products. The information you provide is limited to what is necessary for the specific interaction you initiate.
Information Collected Automatically
When you visit our website, certain information is collected automatically through standard web technologies. This includes your Internet Protocol (IP) address, which is a number assigned to your device by your internet service provider. It can indicate your general geographic region but not your precise address.
We also gather data about the device and browser you use, such as its type, operating system, and screen resolution. This helps us ensure our website displays properly and functions correctly for you. Information about how you navigate our site, such as the pages you visit and the links you click, is collected to understand what content is most useful to our visitors.
This automatic collection is standard practice for most websites and is done in a way that does not directly identify you by name. It helps us maintain and improve the site’s performance and user experience. We combine this data in an aggregated form to analyze trends rather than monitor individual visitors.
Cookies and Similar Technologies
Our website uses cookies, which are small text files placed on your device. Cookies help the site remember your preferences and improve your browsing experience. We use two main types: session cookies, which are temporary and disappear when you close your browser, and persistent cookies, which remain until they expire or you delete them.
Some cookies are essential for the website to function, such as those that remember items in a digital shopping guide if applicable. Others help us analyze how visitors use our site so we can make improvements. We do not use cookies to track your activity across other websites or to serve you advertisements on unrelated sites.
Similar technologies, like web beacons or pixel tags, may be used in our email newsletters to understand if a message was opened. This helps us gauge the interest and effectiveness of our communications. You have control over cookies through your browser settings, which we explain further in a later section.
Analytics and Site-Performance Measurement
We use analytics tools to understand how visitors interact with our website. This data is aggregated and does not identify individual users. For example, we can see which product categories, like Dairy & Frozen or Snacks & Bakery, attract the most interest. This insight helps us organize content effectively and ensure our most popular information is easy to find.
Performance measurement also involves looking at metrics like page load times and error rates. This technical information allows us to fix issues quickly and keep the site running smoothly. We use this data purely for internal purposes to enhance your experience when exploring our simple, straightforward product lines.
The analytics providers we work with are trusted partners who are contractually obligated to keep your data confidential and use it only for the services they provide to us. They do not sell this information to anyone else.
Purposes for Using Information
Simple Truth uses the information we collect for a few clear, specific purposes. The primary goal is to provide you with a better website experience. By understanding how you use our site, we can create more helpful content, like detailed product information and usage tips that align with our core value of making healthy living effortless.
If you provide your email for our newsletter, we use it to send you the updates you signed up for. This might include news about our wide range of over 1,500 products, from breakfast essentials to household goods. We communicate in a clear, direct manner, reflecting our honest and accessible brand voice.
We also use aggregated, non-personal information for analytical purposes. This helps us identify trends, such as growing interest in our personal care or supplements categories. This data informs our business decisions about which products to highlight on our website.
Finally, we may use information to comply with legal obligations, respond to lawful requests, or protect the rights and safety of our visitors and our brand.
Legal Bases Where Applicable
In certain regions, like the European Economic Area, we are required to have a legal basis for processing personal data. For visitors from these areas, our primary legal basis is consent. When you subscribe to our newsletter, you give us your consent to use your email for that purpose.
For information collected automatically, our legal basis is our legitimate interest in maintaining and improving our website. We have a legitimate interest in ensuring our site is secure, functional, and useful to our audience of health-conscious shoppers. This interest does not override your fundamental privacy rights.
In some cases, we may process data to comply with a legal obligation, such as responding to a valid legal process. We are committed to operating within the law and protecting your information as required.
Service Providers and Limited Information Sharing
We do not sell, rent, or trade your personal information. Simple Truth shares data only with trusted service providers who assist us in operating our website and providing you with a seamless experience. These partners are contractually bound to keep your information confidential and secure.
Examples include email delivery services that send our newsletters, analytics providers that help us understand site usage, and web hosting companies that keep our site online. These providers only access information needed to perform their specific functions on our behalf.
We may also disclose information if required by law or to protect against fraud or other illegal activities. This is done with the goal of protecting our visitors and maintaining the integrity of our platform. We believe in being a helpful guide, and that includes being responsible with the information you entrust to us.
External Product Links and Third-Party Websites
Our website may contain links to other sites, such as Kroger’s main shopping platform or third-party retailers where you can purchase Simple Truth products. These links are provided for your convenience. However, we are not responsible for the privacy practices of those external sites.
We encourage you to review the privacy policy of any third-party website you visit. Each site has its own rules for handling personal information. Simple Truth’s promise of simple ingredients and transparent practices applies only to our own website and direct communications.
Navigating to a third-party site is your choice, and we recommend being mindful of the information you share there, just as you are when browsing our site.
Data Retention
We keep your personal information only for as long as necessary to fulfill the purposes for which it was collected. For example, if you subscribe to our newsletter, we retain your email address until you choose to unsubscribe. After you unsubscribe, we may keep a record of the request to ensure we honor it.
Information sent through a contact form is typically retained only long enough to respond to your inquiry. Aggregated analytics data, which does not identify individuals, may be kept for longer periods to help us track general trends over time.
When data is no longer needed, it is securely deleted or anonymized so that it can no longer be linked to you. Our approach to retention is guided by the principle of keeping only what is necessary.
Security Practices and Limitations
Simple Truth takes reasonable steps to protect the personal information we collect from unauthorized access, use, or disclosure. We use standard security measures, such as encryption for data in transit and secure storage for sensitive information. Our team is trained to handle data responsibly.
However, no method of electronic transmission or storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. We are honest about this limitation.
We encourage you to use strong, unique passwords for any accounts you create on related services and to keep your devices secure. If you ever suspect a security issue with our website, please contact us immediately.
International Processing Where Applicable
Simple Truth is based in the United States, and our website is operated from there. If you are visiting from outside the U.S., your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country.
When we transfer data internationally, we take steps to ensure it is protected in a manner consistent with this policy and applicable laws. For visitors from regions with specific data transfer rules, we rely on appropriate safeguards like standard contractual clauses where required.
By using our website, you acknowledge and agree to the potential transfer of your information to the United States. We handle all data with the same care and respect, regardless of where it is processed.
Children and Age Restrictions
Our website is intended for a general audience and is not directed at children under the age of 13. We do not knowingly collect personal information from children. Simple Truth is a brand for health-conscious shoppers and families, but our online interactions are designed with adults in mind.
If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete it promptly. We encourage parents and guardians to monitor their children’s internet activity and to help us protect their privacy.
If you believe a child has provided us with personal information, please contact us using the details provided at the end of this policy.
Visitor Privacy Choices and Regional Rights
You have choices regarding your personal information. You can opt out of receiving marketing emails from us at any time by clicking the unsubscribe link included in every newsletter. This action is immediate and does not affect other communications, such as responses to your inquiries.
Depending on where you live, you may have additional rights under applicable privacy laws. For residents of the European Economic Area, the United Kingdom, and similar regions, these rights may include accessing, correcting, or deleting your personal data. It also includes the right to restrict or object to certain processing activities.
For residents of California, the California Consumer Privacy Act (CCPA) provides rights to know what personal information is collected and to request its deletion. Simple Truth does not sell personal information as defined by the CCPA.
To exercise any of these rights, you may contact us using the information provided below. We will respond to your request in a timely manner.
Browser Signals and Cookie Controls
You can control cookies through your web browser settings. Most browsers allow you to block or delete cookies. However, please note that disabling cookies may affect the functionality of our website. Certain features, like newsletter sign-ups, may not work properly without cookies enabled.
Many browsers offer a “Do Not Track” (DNT) signal. At this time, there is no universal standard for how websites should respond to DNT signals. Our current practice is described in this policy, regardless of DNT settings. We respect your choice, but our data collection for analytics may continue in an aggregated form.
We provide this information so you can make an informed decision about your privacy preferences. Our goal is to maintain a site that is both useful and respectful of your choices.
Policy Changes
Simple Truth may update this privacy policy from time to time. Changes may be made to reflect updates in our practices, technology, legal requirements, or for other operational reasons. We will notify you of any significant changes by posting the new policy on this page and updating the effective date.
We encourage you to review this policy periodically. The date at the top of the page shows when it was last updated. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
We are committed to being transparent about any material changes. Our aim is to keep you informed so you can make confident decisions about interacting with our brand online.
How to Make a Privacy Enquiry
If you have any questions, concerns, or requests regarding this privacy policy or how we handle your personal information, we are here to help. Please send your enquiry to our privacy team. You can reach us by email at the address provided on our website’s contact page.
When you contact us, please describe your question or request clearly so we can assist you efficiently. We will do our best to respond in a timely and helpful manner. Our goal is to address your privacy concerns with the same honesty and straightforwardness that defines our brand.
We appreciate you taking the time to review this policy. Protecting your privacy is important to us, and we are dedicated to upholding these practices as we continue to offer simple, trustworthy products for a healthier lifestyle.
