Simple Truth® Protein Waffles

Buttermilk Vanilla Protein Waffles

Simple Truth® Buttermilk Vanilla Protein Waffles pack a deliciously tasty punch with 12g of protein per serving. Crafted from whole wheat flour, organic cane sugar, and egg whites, each bite is brimming with buttermilk vanilla flavor. Non-GMO and naturally flavored, these waffles make every morning tastier.
Buy On Amazon
A flat lay of key ingredients: whole wheat flour in a bowl, a carton of egg whites, and a small dish of organic cane sugar.
What's Inside

Crafted for Quality & Taste

Simple Truth Buttermilk Vanilla Protein Waffles are thoughtfully made with whole wheat flour, organic cane sugar, and egg whites. Each box contains ten waffles, offering a convenient and delicious source of 12g of protein per serving.
Start your day right

Protein-Packed Morning Satisfaction

Start your day with a breakfast that supports your goals. These waffles provide 12g of protein to help you feel satisfied and fueled, all while tasting like a classic buttermilk vanilla treat. They make choosing a better-for-you option simple and delicious.
A stack of two golden-brown protein waffles on a white plate, with a pat of butter melting on top and a small pitcher of maple syrup nearby.

Sustained Energy Boost

Each serving delivers a substantial 12 grams of protein to help keep you feeling full and energized throughout your morning.

Close-up of the cross-section of a protein waffle, showing its light, fluffy interior texture and visible air pockets.

Classic Buttermilk Flavor

Enjoy the comforting, classic taste of buttermilk and vanilla in a convenient, ready-to-eat breakfast format.

A hand holding a single protein waffle, folded in half, ready to be eaten as a convenient on-the-go breakfast item.

Simple, Wholesome Ingredients

Made with whole wheat flour and egg whites, these waffles offer a wholesome start without artificial ingredients.

Two protein waffles arranged on a plate with fresh berries and a sprinkle of powdered sugar, presented as a complete breakfast.

Certified Kosher Choice

This product is certified kosher, meeting specific dietary standards for those who observe them.

The Simple Truth Protein Waffles box displayed on a kitchen counter next to a glass of milk and a bowl of fruit.

Non-GMO Verified

Confidently choose a product that is Non-GMO Project Verified and naturally flavored for a cleaner breakfast.

A waffle iron with two perfectly cooked protein waffles inside, showcasing their distinct grid pattern and golden color.

Free From 101+ Additives

Made without over 101 unwanted artificial preservatives, colors, flavors, and sweeteners for a cleaner label.

Perfect For

Ideally Suited For Your Mornings

Busy Weekday Mornings

A quick, high-protein breakfast that helps fuel your body and mind for the tasks ahead, without requiring significant prep time.

Relaxed Weekend Brunch

A simple, satisfying option for weekend brunch that pairs well with fruit, yogurt, or eggs for a more leisurely meal.

Pre/Post-Workout Fuel

A pre- or post-workout snack that provides a good balance of protein and carbohydrates to support your fitness routine.

Kid-Friendly Breakfast

A kid-approved breakfast choice that delivers protein and whole grains in a format they enjoy, making morning routines smoother.

On-the-Go Meal

A convenient, portable option you can take on the go, providing sustained energy during a morning commute or errands.

Afternoon Hunger Fix

A wholesome snack that can curb afternoon hunger with its satisfying protein content and comforting flavor profile.

Enjoy Your Waffles

Prepare & Serve Perfectly

Get the best from your Simple Truth Protein Waffles with these easy preparation and serving suggestions. From quick toasting to creative toppings, make your breakfast routine both simple and delicious.
Toast for Best Texture

For the ideal texture—crisp on the outside, warm and fluffy inside—heat your waffles in a toaster or toaster oven on a medium setting until golden and heated through.

Add Fresh, Healthy Toppings

Enhance your breakfast by topping with fresh berries, a dollop of Greek yogurt, or a light drizzle of pure maple syrup for added flavor and nutrients.

Store Frozen for Convenience

Keep the box in your freezer. Waffles are ready straight from frozen, making them a no-fuss option for busy mornings when time is limited.

What People Say

Customer Experiences

We really enjoy these waffles. Good vanilla flavor and texture, plus they are high in protein! They've become a staple in our freezer for busy school mornings. The kids like them, and I feel good serving them.
Decorative customer review avatar icon 1
Morning Ritual Fan
I toasted these in my toaster oven on the toast setting. They were a tiny bit on the dry side, but still delicious and very filling. I will continue to purchase. The protein content helps keep me full until lunch.
Decorative customer review avatar icon 2
Health-Conscious Dad
Perfect for when I'm in a rush but don't want a sugar-heavy breakfast. The buttermilk flavor is pleasant and not too strong. They pair well with a little yogurt and fruit for a more complete meal.
Decorative customer review avatar icon 3
Quick Breakfast Seeker
I appreciate that these are made without artificial junk and are Non-GMO. The ingredient list is simple and straightforward. Finding a protein waffle that tastes decent and meets my standards is a win.
Decorative customer review avatar icon 4
Clean Label Advocate
Solid option from the Simple Truth line. They don't get soggy in the toaster like some other brands. The 10-count box is a good size for our household to try them out.
Decorative customer review avatar icon 5
Freezer Aisle Regular
Questions?

Common Questions Answered

Have questions about these protein waffles? Here are straightforward answers to help you decide if they’re the right fit for your breakfast routine.
A notepad with a pencil on a kitchen table, symbolizing common questions about breakfast choices.
A single serving, which is two waffles, contains 240 calories. This makes them a substantial part of a balanced breakfast that can help keep you satisfied until your next meal.
These waffles contain 12 grams of protein per two-waffle serving. The protein comes from ingredients like egg whites and is designed to support satiety and energy throughout the morning.
While the ingredient list includes wheat and eggs, the product is made in a facility. Always check the packaging for the most current allergen information and a complete list of ingredients.
For the best texture, heating in a toaster or toaster oven is recommended. This will crisp the exterior while warming the inside. Microwaving is quicker but may result in a softer texture.
Yes, these waffles are Non-GMO Project Verified and are made without over 101 artificial preservatives, colors, flavors, and sweeteners, aligning with a cleaner ingredient philosophy.
These waffles are part of the Simple Truth line, which is Kroger’s private-label brand for natural and organic products. They are typically available at Kroger family of stores.

See More Products

Other Simple Truth® Favorites

Discover more Simple Truth® products to create balanced meals and snacks throughout your day. From other breakfast options to wholesome snacks and pantry staples, find items that align with your values for simple, clean ingredients.
A styled hero shot of the Simple Truth Organic Mushroom Instant Coffee jar on a light surface, with a freshly prepared cup of coffee in a white mug and a few scattered mushroom pieces nearby.
Beverages

Simple Truth Mushroom Coffee

Simple Truth Organic® Mushroom Instant Coffee combines the rich taste of 100% arabica beans with the wellness benefits of seven powerful mushrooms. It’s an easy, delicious way to support your day with clean, organic ingredients you can trust.

A close-up shot of a hand holding a Simple Truth Natural Deodorant stick against a blurred, sunny outdoor background.
Personal Care

Simple Truth Deodorant

Explore Simple Truth’s range of natural deodorants, all free from aluminum, parabens, and synthetic fragrances. Compare sticks, roll-ons, sprays, and creams crafted with plant-based ingredients to find the clean, gentle, and effective odor protection that fits your skin and daily routine.

A variety of fresh Simple Truth chicken cuts arranged on a clean, white marble countertop.
Meat, Eggs & Seafood

Simple Truth Chicken

Simple Truth chicken offers natural and organic options that are free from artificial preservatives, colors, and flavors. Compare cuts like breasts, thighs, tenders, and family packs to find the right choice for your recipe, budget, and meal plan.

A simple, appealing display of Simple Truth almond milk cartons on a clean background.
Beverages

Simple Truth Almond Milk

Discover Simple Truth’s range of almond milk, a smooth and versatile dairy-free beverage made from simple, plant-based ingredients. Compare options from classic original to extra creamy and protein-enriched varieties, all free from a long list of artificial additives. Find the perfect match for your cereal bowl, morning coffee, or favorite recipe.

The primary product shot of a 24-pack of Simple Truth Vapor Distilled Electrolyte Bottled Water.
Beverages

Simple Truth Water

Meet Simple Truth Vapor Distilled Electrolyte Water. It’s purified through distillation for exceptional smoothness, then enhanced with electrolytes for a taste that keeps you reaching for more. A clean choice for your family’s hydration.

A warm, inviting scene of a cup of coffee with creamer being poured into it, set on a cozy kitchen table.
Beverages

Simple Truth Coffee Creamer

Explore Simple Truth coffee creamers, from classic dairy blends to smooth oatmilk options. Compare flavors like vanilla, hazelnut, and caramel to find the perfect match for your morning coffee ritual, all made without a long list of artificial additives.