Simple Truth Shampoo Collection

Simple Truth Shampoo

Discover Simple Truth shampoos, formulated with simple, plant-based ingredients to gently cleanse and care for your hair. Explore our range to find the right match for your scalp’s needs, your preferred scent, and your commitment to a clean, ‘free-from’ routine.
Our Simple Formulas

Shampoos for a Gentle, Clean Wash

Simple Truth Shampoo, Coconut – A Moisturizing Cleanse for Everyday Hair Care

This Simple Truth shampoo is crafted with a coconut-infused formula designed to provide a gentle, nourishing cleanse. Its simple, plant-based approach helps maintain moisture balance, making it a reliable choice for everyday use on normal to dry hair without weighing it down.

Simple Truth Shampoo, Tea Tree Mint (2020) – An Invigorating Clarifying Wash

Featuring tea tree and mint, this 2020 formulation from Simple Truth offers an invigorating and clarifying wash. The essential oils work together to help soothe the scalp and provide a refreshing sensation, making it an excellent option for those seeking a clean, awakening hair care ritual.

Simple Truth Charcoal Shampoo – A Purifying Cleanse to Remove Buildup

Simple Truth Charcoal Shampoo utilizes the purifying properties of activated charcoal to help draw out impurities and product buildup from the hair and scalp. This straightforward formula offers a deep yet gentle cleanse, leaving hair feeling refreshed and looking naturally clean.

Simple Truth Argan Oil Shampoo (2020) – For Smoother, Softer Hair

Infused with argan oil, this 2020 formulation is designed to help smooth and soften hair while providing a gentle cleanse. The simple, nourishing formula avoids silicones and parabens, aiming to enhance shine and manageability for a naturally healthy look and feel.

Simple Truth Shampoo, Lavender & Chamomile – A Soothing, Calming Formula

A gentle, everyday shampoo infused with soothing lavender and chamomile extracts. Its simple, plant-based formula helps cleanse hair without harsh sulfates, leaving it soft and manageable. Made without parabens, phthalates, or dyes, aligning with your preference for clean, straightforward ingredients.

Simple Truth Shampoo, Citrus Blossom – A Refreshing, Lightly Scented Cleanse

A refreshing shampoo with a bright citrus blossom scent, crafted to gently lift away daily buildup. The formula is free from over 101 artificial ingredients, offering a clean wash that leaves hair feeling light and revitalized. A simple choice for those who value transparency and a fresh, clean feel.

Simple Truth Shampoo, Rose & Geranium – A Gently Scented, Aromatic Cleanse

A delicately scented shampoo with notes of rose and geranium, formulated for a gentle and aromatic cleanse. Made with naturally derived ingredients and free from artificial colors, it offers a pure and simple way to cleanse and lightly perfume your hair.

More Simple Truth Shampoo Choices

A bottle of Simple Truth Oat Milk & Honey Shampoo with a small bowl of honey and oat stalks.

Simple Truth Shampoo, Oat Milk & Honey – A Nourishing, Moisture-Rich Cleanse

A nourishing shampoo enriched with oat milk and honey, designed to moisturize and soothe the scalp. This free-from formula avoids silicones, parabens, and artificial fragrances, providing a pure and simple cleansing experience for everyday use.
A bottle of Simple Truth Eucalyptus & Mint Shampoo with fresh eucalyptus leaves and mint sprigs on a cool-toned surface.

Simple Truth Shampoo, Eucalyptus & Mint – An Invigorating, Spa-Inspired Wash

An invigorating shampoo featuring eucalyptus and peppermint essential oils for an awakening, spa-like cleanse. The plant-derived formula cleanses effectively without stripping, and is made without synthetic colors or dyes, offering a simple, transparent approach to hair care.
A bottle of Simple Truth Aloe & Coconut Water Shampoo with a sliced aloe leaf and a halved coconut.

Simple Truth Shampoo, Aloe & Coconut Water – A Hydrating, Balancing Cleanse

A hydrating shampoo that combines the soothing properties of aloe with the refreshing moisture of coconut water. Its simple ingredient list is free from parabens and sulfates, gently cleansing while helping to maintain your hair’s natural balance and shine.
A bottle of Simple Truth Rose & Geranium Shampoo with fresh pink rose petals and geranium leaves.

Simple Truth Shampoo, Rose & Geranium – A Gently Scented, Aromatic Cleanse

A delicately scented shampoo with notes of rose and geranium, formulated for a gentle and aromatic cleanse. Made with naturally derived ingredients and free from artificial colors, it offers a pure and simple way to cleanse and lightly perfume your hair.
A bottle of Simple Truth Bamboo & Rice Water Shampoo with bamboo stalks and a small dish of rice water.

Simple Truth Shampoo, Bamboo & Rice Water – A Strengthening, Resilience-Boosting Wash

A strengthening shampoo fortified with bamboo extract and rice water, traditionally known to support hair resilience. This straightforward formula is made without silicones or parabens, helping to cleanse and fortify strands with simple, plant-sourced ingredients.
A bottle of Simple Truth Green Tea & Ginger Shampoo with fresh green tea leaves and a piece of ginger root.

Simple Truth Shampoo, Green Tea & Ginger – A Revitalizing, Antioxidant-Rich Cleanse

A revitalizing shampoo that harnesses the antioxidant properties of green tea with the warming essence of ginger. The clean, free-from formula avoids artificial fragrances and dyes, offering a simple, effective cleanse to invigorate the scalp and hair.
For Your Lifestyle

Shampoos for Different Moments

Start Your Day with an Invigorating Wash

For your morning shower, a formula with an energizing scent like Eucalyptus & Mint can help awaken your senses and set a positive tone for the day ahead.

Wind Down with a Soothing Evening Routine

After a long day, a soothing shampoo like Lavender & Chamomile can help you unwind and relax as part of your calming evening self-care ritual.

Refresh After a Workout or Physical Activity

For an active lifestyle, a clarifying shampoo like Charcoal or Tea Tree Mint can help remove sweat and residue from workouts, leaving your scalp feeling truly clean.

Choose a Gentle Option for Family Use

When caring for the whole family, gentle, straightforward formulas like Coconut or Oat Milk & Honey are mild enough for regular use by adults and teens alike.

Maintain a Simple, Everyday Hair Care Regimen

If you simply want a reliable, no-fuss clean for your hair, basic formulas provide effective cleansing with the Simple Truth promise of no artificial additives.

Enjoy a Pleasant, Naturally Scented Wash

If you enjoy a sensory experience, you can select shampoos based on botanical scents like Citrus Blossom or Rose & Geranium to make washing your hair more enjoyable.

Choose Your Simple Truth Shampoo

What to Consider for Your Hair's Needs

Identify Your Hair's Primary Need

Think about your hair's main concern. Is it dryness, a lack of volume, or an irritated scalp? Simple Truth offers formulas with targeted ingredients like oat milk for moisture or peppermint for invigoration, so you can pick a shampoo that directly addresses your daily hair care goal.

Select a Scent for Your Routine

The scent of your shampoo becomes part of your daily ritual. Simple Truth provides a range from fresh citrus to calming lavender, allowing you to choose a fragrance that matches your mood or provides a desired sensory experience during your wash without relying on artificial perfumes.

Prioritize a Clean Ingredient List

Simple Truth is built on a promise of simple ingredients. Each shampoo is formulated without sulfates, parabens, silicones, or artificial dyes. Choosing this brand means opting for a clean profile that gently cleanses while respecting your hair's natural balance.

Look for Added Botanical Benefits

Some formulas offer additional benefits, like bamboo extract for strength or aloe for hydration. Consider whether you want a straightforward cleanse or a shampoo that can help fortify, soothe, or add a specific benefit to your hair care regimen.

Shampoos for Different Hair Care Goals

Simple Truth shampoo formulas are designed around different hair care goals, from deep cleansing to gentle hydration. You can choose based on whether you need to clarify buildup, soothe an irritated scalp, or simply maintain soft, manageable hair every day.
A bottle of Simple Truth Charcoal Shampoo with charcoal pieces, symbolizing a deep cleanse.
Clarifying & Purifying Washes

For when your hair feels weighed down by product or environmental buildup, formulas like Charcoal offer a deeper, purifying cleanse.

Bottles of Simple Truth Oat Milk & Honey and Lavender & Chamomile Shampoos with their key ingredients.
Soothing & Moisturizing Formulas

If your scalp feels dry or sensitive, options enriched with oat milk or chamomile provide soothing comfort and gentle moisture.

A bottle of Simple Truth Coconut Shampoo with a fresh coconut, representing a straightforward daily option.
Everyday Gentle Cleansers

For a simple, reliable daily routine, classic formulas like Coconut provide effective, gentle cleansing without any frills.

Real Experiences

What Shoppers Are Saying

Quick Answers

Common Questions About Our Shampoos

Find answers to common questions about selecting, using, and understanding Simple Truth shampoo formulas for a confident choice.
A collection of Simple Truth shampoo bottles arranged on a clean, bright bathroom shelf.
Simple Truth shampoos are designed for everyday use and are free from harsh sulfates, parabens, and silicones. Their plant-based formulas gently cleanse without stripping your hair’s natural oils, making them a safe and effective choice for your regular hair washing routine.
The brand avoids over 101 artificial additives. This means you won’t find synthetic fragrances, dyes, silicones, parabens, or sulfates in our shampoo formulas. We rely on naturally derived ingredients like essential oils and botanical extracts for scent and benefit.
Simple Truth products are part of Kroger’s family of stores and can be found at Kroger, Fred Meyer, Ralphs, and other Kroger affiliates. They are also available for online ordering and pickup or delivery through these retailers.
Yes. Simple Truth offers a range of scents and benefits to suit different preferences and hair needs. You can choose based on scent, like Citrus Blossom or Lavender, or based on your hair’s needs, such as the Oat Milk formula for extra moisture or the Charcoal option for deeper cleansing.
The product descriptions are based on available formulation data. Simple Truth is committed to transparency and clearly lists key ingredients and what is excluded from each formula. This allows you to make an informed choice based on the clean profile promised for each product.
Formulas like the Eucalyptus & Mint are specifically designed to be invigorating. They use essential oils to create an awakening, spa-like experience that can help stimulate your senses, making them a great choice for a morning routine or when you need a refreshing pick-me-up.

Learn More

Continue Your Clean Beauty Journey

Explore more about making informed choices for your personal care routine, from understanding ingredient lists to finding other Simple Truth products that fit your lifestyle.
A styled hero shot of the Simple Truth Organic Mushroom Instant Coffee jar on a light surface, with a freshly prepared cup of coffee in a white mug and a few scattered mushroom pieces nearby.
Beverages

Simple Truth Mushroom Coffee

Simple Truth Organic® Mushroom Instant Coffee combines the rich taste of 100% arabica beans with the wellness benefits of seven powerful mushrooms. It’s an easy, delicious way to support your day with clean, organic ingredients you can trust.

A close-up shot of a hand holding a Simple Truth Natural Deodorant stick against a blurred, sunny outdoor background.
Personal Care

Simple Truth Deodorant

Explore Simple Truth’s range of natural deodorants, all free from aluminum, parabens, and synthetic fragrances. Compare sticks, roll-ons, sprays, and creams crafted with plant-based ingredients to find the clean, gentle, and effective odor protection that fits your skin and daily routine.

A variety of fresh Simple Truth chicken cuts arranged on a clean, white marble countertop.
Meat, Eggs & Seafood

Simple Truth Chicken

Simple Truth chicken offers natural and organic options that are free from artificial preservatives, colors, and flavors. Compare cuts like breasts, thighs, tenders, and family packs to find the right choice for your recipe, budget, and meal plan.

A simple, appealing display of Simple Truth almond milk cartons on a clean background.
Beverages

Simple Truth Almond Milk

Discover Simple Truth’s range of almond milk, a smooth and versatile dairy-free beverage made from simple, plant-based ingredients. Compare options from classic original to extra creamy and protein-enriched varieties, all free from a long list of artificial additives. Find the perfect match for your cereal bowl, morning coffee, or favorite recipe.

The primary product shot of a 24-pack of Simple Truth Vapor Distilled Electrolyte Bottled Water.
Beverages

Simple Truth Water

Meet Simple Truth Vapor Distilled Electrolyte Water. It’s purified through distillation for exceptional smoothness, then enhanced with electrolytes for a taste that keeps you reaching for more. A clean choice for your family’s hydration.

A warm, inviting scene of a cup of coffee with creamer being poured into it, set on a cozy kitchen table.
Beverages

Simple Truth Coffee Creamer

Explore Simple Truth coffee creamers, from classic dairy blends to smooth oatmilk options. Compare flavors like vanilla, hazelnut, and caramel to find the perfect match for your morning coffee ritual, all made without a long list of artificial additives.