Terms & Conditions

Acceptance and Scope of the Terms

By visiting or using the website located at simpletruthorganic.com, you agree to these Terms and Conditions. They form a legally binding agreement between you and the Simple Truth brand regarding your access to and use of this site. If you do not agree with any part of these terms, you must not use the website.

These terms apply to all visitors, regardless of location. They govern your use of the site’s content, features, and services. Your continued use of the site after any changes to these terms constitutes your acceptance of the new terms. We encourage you to review this page periodically.

• Binding Agreement: Your use of the site signifies your agreement to be bound by these terms.
• Updates: We may update these terms at any time. Continued use after changes means you accept them.
• Full Terms: This document, along with our Privacy Policy, represents the entire agreement between you and Simple Truth for site use.

These terms are designed to be clear and straightforward, just like the Simple Truth products they accompany. They exist to protect both you and us, ensuring a safe and trustworthy experience.

Website Purpose and Informational Nature

The Simple Truth website exists to provide helpful information about our brand and the products we offer. We are America’s leading natural and organic grocery brand, with over 1,500 products across categories like Dairy & Frozen, Pantry & Prepared Foods, and Household Essentials. This site is a resource for learning about our mission to provide accessible, trustworthy, and simple organic and natural products.

It is important to understand that this website is primarily informational. While we list products that are part of the Simple Truth family, the site itself is not an e-commerce platform for direct sales. Our products are available for purchase through the Kroger family of stores and other authorized retailers.

• Product Education: Learn about what makes Simple Truth products different, such as being free from over 101 artificial preservatives, colors, flavors, and sweeteners.
• Brand Discovery: Explore the history and core values behind our promise of simple ingredients and easy, healthy choices.
• Community Connection: Find general information and resources that support a natural, organic lifestyle.

Our goal is to make healthy living effortless by eliminating unwanted artificial ingredients. This website helps you understand that mission and identifies the products that carry our commitment to clean, simple ingredients.

Visitor Eligibility and Responsibility

You are responsible for ensuring that your use of this website complies with all applicable local, state, national, and international laws and regulations. By using our site, you represent that you are at least 18 years of age, or the age of legal majority in your jurisdiction, whichever is greater.

Access to the site is permitted on a temporary basis, and we reserve the right to withdraw or amend any service we provide on the site without notice. We will not be liable if, for any reason, our site is unavailable at any time or for any period. From time to time, we may restrict access to some parts of the site, or our entire site, to users who have registered with us.

• Legal Compliance: You must use the site in a way that does not violate any laws or rights of others.
• Account Security: If you choose to register for any features, you are responsible for maintaining the confidentiality of your account details.
• Accurate Information: You agree to provide truthful and complete information if you engage with any interactive features of the site.

Simple Truth acts as a straightforward, helpful guide. Part of that guidance is reminding you that a positive online experience starts with responsible use. We appreciate your commitment to keeping our community a safe and reliable place for everyone.

Permitted Use

We grant you a limited, non-exclusive, non-transferable, and revocable license to access and use the Simple Truth website for your personal, non-commercial, informational purposes. This license is subject to these terms and does not include any right to resell or make commercial use of the site or its contents.

You may view, download, and print a reasonable number of pages from the site solely for your own personal, non-commercial use. This means you can save a recipe idea, print a list of product categories to check in-store, or bookmark a page about our brand history for your own reference.

• Personal Learning: Browse our product information, brand story, and educational content about natural and organic living.
• Private Sharing: Share links to our site with friends and family for their personal information.
• Personal Reference: Download or print content for your own private, non-commercial reference.

All other rights are reserved by Simple Truth and its licensors. The site and its content are protected by copyright, trademark, and other intellectual property laws. Our straightforward approach means you always know what you can do with the information we provide.

Prohibited Conduct

To maintain a safe and trustworthy environment for all our visitors, certain activities are strictly prohibited when using the Simple Truth website. These rules protect the site’s integrity and ensure our content remains a reliable resource for everyone seeking healthy, simple options.

You agree not to use the site for any unlawful or prohibited purpose. You may not attempt to gain unauthorized access to any portion of the site, other accounts, computer systems, or networks connected to the site through hacking, password mining, or any other means.

• Unauthorized Data Collection: Using automated systems, software, or manual processes to extract data from the site without our express written permission.
• Site Interference: Uploading viruses, malware, or any other harmful or destructive material that could disrupt the site’s operation or other visitors’ experience.
• Misrepresentation: Impersonating any person or entity, or falsely stating or otherwise misrepresenting your affiliation with any person or entity.
• Commercial Exploitation: Using the site for any commercial purpose not expressly permitted by us, such as advertising or selling goods or services.

By keeping these guidelines clear, we help ensure the site remains a dependable place to learn about our products, from Snacks & Bakery to Personal Care, without unwanted interference.

Accounts or Submissions

The Simple Truth website is designed primarily for informational browsing. We do not currently require or offer general user accounts for access to our core content about products and our brand mission. The site’s purpose is to serve as a straightforward guide for health-conscious shoppers and families.

If specific interactive features, such as a newsletter sign-up or a product feedback form, are offered on the site, they may have their own terms. Any information you choose to provide through such features is subject to our Privacy Policy and any additional terms presented at the point of submission.

• Voluntary Nature: Providing any personal information through the site is entirely your choice.
• Accuracy: You are responsible for ensuring any information you submit is accurate and up-to-date.
• Purpose Limitation: We will use any information you provide only for the specific purpose for which it was collected, such as sending a requested newsletter.

Our core relationship with you is that of a helpful brand sharing information. We respect your privacy and handle any data you choose to share with the same care we put into selecting ingredients for our products.

Product Information, Availability, and Accuracy Limitations

Simple Truth is proud to offer a wide range of products across many categories, including Beverages, Meat, Eggs & Seafood, and Supplements. We strive to provide accurate and current information about our product lines, ingredients, and the standards they meet, such as being free from over 101 artificial additives.

However, product details on this site are for general information purposes. Formulations, packaging, and availability may change without notice. The specific products you see in your local Kroger family store may vary from what is pictured or described on the website. Always refer to the physical product packaging for the most accurate and current ingredient list, nutritional information, and allergen statements.

• Regional Variation: Not all Simple Truth products are available in every store or region. This site describes the brand’s overall portfolio.
• Packaging Updates: Packaging designs and informational labels may be updated to reflect new standards or regulations.
• In-Store Verification: For the most reliable information before purchase, we recommend checking the product directly on the store shelf.

Our commitment to simple, trustworthy ingredients is unwavering. We provide this information to help you make informed choices, but the physical product you find in-store is the definitive source of truth.

Third-Party Retailers, Product Links, and External Services

Simple Truth is a private-label brand within the Kroger family of stores. Our products are available for purchase at these authorized retail locations. This website may contain links to third-party retailer websites or other external services for your convenience, such as a store locator feature.

These links are provided solely for informational purposes. When you click on a link to an external site, you leave our website. We do not control and are not responsible for the content, privacy policies, or practices of any third-party sites. The presence of a link does not imply endorsement by Simple Truth.

• Independent Sites: Any third-party website you visit from a link on our site has its own terms and conditions and privacy policy.
• Transaction Responsibility: Any purchases you make are with the third-party retailer, not with Simple Truth directly through this website.
• No Warranty: We do not guarantee the accuracy or completeness of information on external sites.

We act as your guide to finding our products in the mainstream grocery environment. Once you follow a link to a retailer’s site, your interaction is governed by their policies.

Intellectual Property Ownership and Limited Permission to Use the Site

All content on the Simple Truth website, including text, graphics, logos, images, trademarks, and software, is the property of Simple Truth, Kroger, or its content suppliers and is protected by United States and international copyright, trademark, and other intellectual property laws. This includes, but is not limited to, the design, arrangement, and compilation of the site’s content.

You are granted a limited license to access and use the site for your personal, non-commercial, informational purposes. This license does not transfer ownership. You may not copy, modify, distribute, sell, or lease any part of our site or its content without our express written permission. The Simple Truth name and logo are registered trademarks, and their use is restricted to authorized purposes.

• No Implied License: Your use of the site does not grant you any rights to our trademarks, logos, or other brand features.
• Content Protection: Reproducing, publishing, or systematically downloading site content for anything other than personal, non-commercial use is not permitted.
• Respect for IP: We ask that you respect the intellectual property rights that allow us to continue providing simple, trustworthy information.

We protect our intellectual property to maintain the trust and integrity you expect from the Simple Truth brand. Your cooperation ensures our content remains available and accurate for everyone.

User Feedback or Submissions

We appreciate that you may have ideas, suggestions, or feedback regarding our products or the Simple Truth brand. While we value this input, please be aware of the following: any comments, suggestions, or other materials you submit through the website or other channels will not be treated as confidential or proprietary information.

By providing feedback, you grant Simple Truth and Kroger a non-exclusive, royalty-free, perpetual, and worldwide license to use, modify, and distribute your submission for any purpose. This helps us improve our products and services, from Pantry & Prepared Foods to Household Essentials, for the benefit of all our customers.

• Voluntary Submission: Any feedback you provide is done on a voluntary basis, with no obligation for us to respond or take action.
• No Obligation: We are not required to use, review, or compensate anyone for submitted ideas or suggestions.
• Public Nature: Unless otherwise stated, submissions may be used publicly without notification or compensation to you.

Our straightforward approach means we are transparent about how we handle feedback. We use your insights to help make healthy living even simpler and more accessible for everyone.

Disclaimers

The Simple Truth website and all content on it are provided on an “as is” and “as available” basis without any warranties or representations of any kind, either express or implied. We do not warrant that the site will be uninterrupted, timely, secure, or error-free, or that any defects will be corrected.

While we strive for accuracy, we make no warranties about the completeness, reliability, or suitability of the information, graphics, or other content contained on the site for any purpose. The site is intended for general informational purposes only. It is not intended to provide professional health, medical, nutritional, or other specific advice.

• No Professional Advice: Content should not be relied upon as a substitute for consultation with qualified professionals in relevant fields.
• Third-Party Content: We are not responsible for any content on linked external sites, which may be inaccurate or incomplete.
• Product Reliance: You should not use or rely on the site’s content as the sole basis for making any purchasing decisions.

Our goal is to provide helpful, accessible information. We recommend always consulting the physical product label and a healthcare professional for specific dietary or health concerns.

Limitation of Liability

To the fullest extent permitted by applicable law, Simple Truth, Kroger, and their affiliates, officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses resulting from your access to or use of or inability to access or use the site.

In no event shall our aggregate liability for all claims relating to the site exceed the greater of one hundred U.S. dollars ($100) or the amount you paid, if any, to Simple Truth for access to or use of the site during the twelve (12) months immediately preceding the event giving rise to the liability. Some jurisdictions do not allow the exclusion or limitation of certain damages, so some limitations may not apply to you.

• Cap on Liability: Our total liability for any claim arising from your use of the site is limited as described above.
• Exclusion of Certain Damages: We are not liable for indirect or consequential damages, even if we have been advised of the possibility of such damages.
• Applicable Law: These limitations apply to the fullest extent permitted by the laws of your jurisdiction.

These limitations are a standard part of our straightforward terms. They ensure that our responsibility is clear and proportionate, allowing us to focus on providing you with reliable information about simple, organic products.

Indemnity Where Legally Permitted

You agree to defend, indemnify, and hold harmless Simple Truth, Kroger, and their affiliates, officers, directors, employees, and agents from and against any and all claims, damages, obligations, losses, liabilities, costs, or debt, and expenses (including but not limited to attorney’s fees) arising from: (a) your use of and access to the site; (b) your violation of any term of these Terms and Conditions; (c) your violation of any third-party right, including without limitation any copyright, property, or privacy right; or (d) any claim that your submission caused damage to a third party.

This indemnity obligation will survive the termination of these Terms and your use of the site. We may, at our own expense, assume the exclusive defense and control of any matter subject to indemnification by you, in which event you shall cooperate with us in asserting any available defenses.

• Scope of Indemnity: You are responsible for legal costs and damages if your use of the site leads to a claim against us.
• Cooperation: You agree to cooperate with us in the defense of any such claim.
• Survival: This obligation continues even after you stop using the site or these terms end.

This clause is included to ensure fairness and clarity. It is part of the straightforward agreement we have with all visitors to keep our community safe and responsible.

Suspension and Termination

We reserve the right to suspend or terminate your access to all or any part of the Simple Truth website at any time, with or without cause, and with or without notice. We may also restrict access to certain features or areas of the site to any users, with or without notice. This right is exercised to protect the integrity and safety of the site and all its visitors.

Upon termination of your access, your right to use the site ceases immediately. All provisions of these Terms and Conditions which by their nature should survive termination shall survive, including, without limitation, ownership provisions, warranty disclaimers, indemnity, and limitations of liability.

• Our Right: We can limit or end your access at any time for any reason, including if we believe you have violated these terms.
• Effect of Termination: Your license to use the site ends, but certain legal obligations may continue.
• No Liability: We are not liable to you or any third party for termination of your access to the site.

Termination is a measure we hope not to use but must reserve to ensure the site remains a trustworthy resource for our health-conscious community.

Changes to the Website or Terms

We reserve the right to modify or discontinue, temporarily or permanently, the site (or any part of it) with or without notice. We shall not be liable to you or any third party for any modification, suspension, or discontinuation of the site or any feature. Our goal is to keep the site current and useful, but specific content may change over time.

We may also revise these Terms and Conditions at any time by updating this posting. The revised terms will become effective immediately upon posting. Your continued use of the site after any changes constitutes your acceptance of those changes. We encourage you to review this page periodically for updates.

• Site Updates: We may change, add, or remove content and features on the site without prior notice.
• Terms Revisions: We may update these terms to reflect changes in our practices or for other operational, legal, or regulatory reasons.
• Your Responsibility: It is your responsibility to check this page periodically for any changes.

Changes are part of keeping our information accurate and relevant. We will always communicate major changes in a clear and accessible manner, consistent with our honest and helpful approach.

Governing Law Treatment Without Inventing a Jurisdiction

These Terms and Conditions and any dispute arising out of or in connection with them, or their subject matter or formation, are governed by and construed in accordance with the laws of the jurisdiction in which Kroger, as the owner of the Simple Truth brand, has its principal place of business. You agree that any disputes relating to these terms or your use of the site will be subject to the exclusive jurisdiction of the courts located in that jurisdiction.

By using the site, you consent to the personal jurisdiction of and venue in such courts. This choice of law and forum is intended to provide a single, consistent legal framework for interpreting and enforcing these terms. We respect that you may be visiting from different locations, but this helps ensure clarity and predictability in any legal matter.

• Applicable Law: The laws of a specific U.S. state govern these terms, without regard to conflict of law principles.
• Court Jurisdiction: Any legal action must be brought in the courts of that state.
• Waiver of Jury Trial: To the extent permitted by law, you agree to waive your right to a trial by jury in any action or proceeding arising out of these terms.

This legal treatment is standard and straightforward, ensuring that both we and our visitors understand the framework governing the use of this informational site.

Severability, Waiver, and Entire-Agreement Concepts

If any provision of these Terms and Conditions is found by a court of competent jurisdiction to be illegal, invalid, or unenforceable for any reason, then that provision shall be deemed severed from these terms. The remaining provisions shall continue in full force and effect. This ensures that the core agreement remains intact even if one part cannot be applied.

No failure or delay by Simple Truth in exercising any right, power, or remedy under these terms shall operate as a waiver thereof. No single or partial exercise of any right, power, or remedy shall preclude any other or further exercise thereof. This means our occasional inaction does not change our legal rights.

• Severability: If a part of these terms is invalid, the rest of the agreement remains in effect.
• No Waiver: We do not waive our rights by not enforcing them on a particular occasion.
• Entire Agreement: These terms, together with our Privacy Policy, represent the complete understanding between you and Simple Truth regarding the use of the site.

These legal concepts protect the integrity of our agreement. They make sure the terms remain clear, fair, and enforceable, providing a reliable foundation for your use of our site.

How to Raise a Terms Enquiry Without Inventing Contact Details

If you have any questions, concerns, or comments about these Terms and Conditions, or any other aspect of the Simple Truth website, we encourage you to reach out. The best way to do this is through the official channels provided on the website itself, such as the contact form on our Contact Us page or the customer service number listed in the footer.

We do not invent or publish specific contact details here, as they may change. The most current and accurate contact information is always available on our website. This ensures your enquiry reaches the right place efficiently. Please do not send legal notices to our general webmaster email; use the designated channels for official correspondence.

• Primary Channel: Use the Contact Us form on our website for general enquiries about the terms or site.
• Official Numbers: Refer to the website footer for the current customer service telephone number.
• Response Time: While we aim to respond promptly, please allow a reasonable period for us to review and address your enquiry.

We value open communication and are here to help clarify our terms. Our goal is to be as accessible and helpful online as our products are in-store.